The Story
Gatorade recently created the Gatorade Mission Control Centre at their Chicago headquarters. The Mission Control Centre is a room that sits right in the middle of the marketing department and can be best thought of as a war room for monitoring the brand in real-time across the various social media channels (via Mashable)
The Promise
According to Carla Hassan, Gatorade’s Senior Marketing Director of Consumer & Shopper Engagement, the goal of the project is to “take the largest sports brand in the world and turn it into largest participatory brand in the world.” With that in mind, the company’s not only monitoring its brand on social media, but giving its fans increased access to its athletes and scientists.
The Question
Is it true? Or is it simply a marketing tactic to create buzz on buzz...
Are they using it in on a day-to-day basis to really listen to people OR are they utilizing it as just another method for producing graphs and statistics to put in a monthly report?The TEST Run
Will they see this post? How long will it take?- NO!
They don't see anything... - 1 month
They see the post, only after many retweets - 2 weeks
They see the post...not so fast, but they are listening - 48h
Congratulations to Gatorade, the 1st brand that is REALLY listening!
Ladies & Gentlemen, please place your bets...and obviously retweet to test
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